Some products land squarely on my radar for a JoshiesWorld review, and supporting small businesses is always one of them. One such brand is TruBiz Coffee Co., which kindly sent over one of its coffees for review. The product featured here is Kiss-Fist French Vanilla Coffee (Ground, 12 oz.).
Before diving into taste, aroma, and overall experience, it’s worth sharing a bit about the company behind the coffee. TruBiz Coffee Co. is a Latina- and Deaf-owned, family-run small business founded by Phil and Bregitt. The brand focuses on specialty coffee produced in small batches and shipped fresh. Their lineup includes core blends, flavored coffees, and seasonal or holiday offerings, available in both whole bean and ground options.
While TruBiz Coffee Co. is family-run, the coffee reviewed here was roasted and shipped by their California roasting and fulfillment partner, Temecula Coffee Roasters, based in Temecula, California. They specialize in roasting, packaging, and drop-shipping specialty-grade coffee for private-label brands. In this case, the coffee was roasted and shipped directly from their facility on behalf of TruBiz Coffee Co.
Taste and Brewing Experience
I brewed the Kiss-Fist French Vanilla using a standard drip coffee maker—one of the most common methods in everyday households. Coffee flavor is shaped by several factors, including roast level, bean quality, and added flavorings such as vanilla, which remains a favorite among many coffee drinkers.
This particular coffee delivers a pleasant, inviting aroma and a smooth, vanilla-forward flavor. The taste lingers nicely on the palate and in the throat, which is something many coffee lovers look for. Importantly, it does not have a harsh, bitter, or burnt taste—often a red flag with lower-quality or poorly roasted coffees.
Overall, the drinking experience is smooth, enjoyable, and easy, making it a solid choice for flavored-coffee fans who want something approachable without sacrificing quality.
Price Consideration
The coffee hits nearly all the right notes, with one notable exception: price. At $24.00 for a 12 oz. bag, everyday coffee drinkers may find it difficult to justify when compared to larger, cheaper options available in grocery stores.
That said, this coffee is positioned as a specialty offering, and specialty pricing often reflects small-batch production, ethical sourcing, and higher-quality roasting. It’s also important to note that TruBiz Coffee Co. is a new business. In many cases, newer companies start with higher prices due to smaller production volumes and limited demand. As customer demand grows, pricing can often become more competitive over time.
For coffee aficionados—and for those who enjoy supporting small, minority-owned businesses—the price may feel more justified.
Final Verdict
TruBiz Coffee Co.’s Kiss-Fist French Vanilla Coffee delivers on flavor, aroma, and overall quality. While the price may be a sticking point for some, the product itself stands out as a strong specialty offering.
Rating: 4 out of 5 (Great)
This score places it above many products I’ve reviewed, which often land in the three- to three-and-a-half-out-of-five range. For quality-focused coffee lovers, especially those who appreciate flavored specialty blends, this one earns my recommendation!
TruBiz Coffee Co.'s Kiss-Fist French Vanilla Coffee Review: Smooth Specialty Coffee With a Price Caveat
Product Name: Kiss-Fist French Vanilla Coffee
Product Description: Kiss Fist is our smooth French Vanilla roast, lovingly crafted for cozy mornings and late-night chats. Expect a mellow, medium-bodied cup with warm vanilla aroma and silky finish that's impossible not to "kiss-fist" about. Perfect hot, iced or blended. Roast Level: Medium Size: 12 oz Flavor Notes: Smooth vanilla cream, subtle caramel sweetness, soft roasted coffee finish
Brand: TruBiz Coffee Co.
Offer price: 24.00
Currency: USD
Overall
Additional Notes
Disclosure: TruBiz Coffee Co. provided this coffee product for review purposes. No monetary compensation was received. All opinions expressed are my own.
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Joshua “Joshie” Sullivan.
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